Brand Protection

Online Brand Protection is indispensable, as most forms of infringement—such as counterfeit products, lookalikes, dupes, and other types of brand misuse—occur primarily online.

It’s a challenge to map out all the issues, and even harder to decide where to begin with enforcement. Even large companies are often hesitant to implement an effective Online Brand Protection strategy: there’s fear of the unknown and concern about having insufficient capacity to manage everything. How do you proceed when dozens or even hundreds of infringement cases are reported?

According to Stobbs, traditional methods no longer work. Clients lose sight of the bigger picture, lose control of the process, and end up paying too much for programs that focus on the wrong things.

That’s why we developed a better solution: Stobbs Online Brand Enforcement. Our experts use intelligent monitoring powered by Artificial Intelligence (AI) with image recognition technology.

We identify the most relevant infringements and then take action on your behalf—according to your goals and budget. This means you don’t have to do anything yourself, while knowing we’re addressing the biggest issues. Infringers quickly notice when brand owners take active measures and often shift their focus elsewhere.

We agree on a fixed budget upfront, so you know exactly what the costs are. In many cases, we recover costs from infringers—making it a strategy that (partially) pays for itself.