Domain names and blockchains

Domains should be straightforward - they are cheap and easy to register. But without strict management, you risk unchecked proliferation and a host of resulting issues.

• Individual domain names are inexpensive—but what happens when you own 100, 1,000, or even 10,000?
• Are domains an important strategic tool for the company, or just another form of intellectual property?
• What role do they play in the broader brand strategy?
• How do you keep domain name management centralized when different employees and teams are registering them?
• Which part of the organization holds responsibility?
• What should you do when domain names become extremely valuable and disputes start carrying greater consequences?

We can perform an audit to help you develop a strategy. We assess what should be registered, but we can also analyze the broader landscape—who owns what, and what actions we should or could take.

We work with a wide network of registrars and provide access to a centralized overview of your domain names through our systems. This allows you to register domains, manage your portfolio, and generate reports—all in one place.

It’s highly recommended to align your domain name strategy with your trademark strategy. We help clarify what needs to be registered and where. Gaining insight into the role domain names play in your overall strategy immediately delivers cost benefits (many registrations don’t need renewal) and ensures better management.